Innovation Toolkit

Tools that turn opinion into evidence

A suite of decision tools for corporate innovation teams. Kill bad ideas early, defend good ones with data, and build a portfolio that actually shifts the needle.

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Discovery & Framing

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JTBD Interview Analyser

Stop building solutions looking for problems

Structure customer interview data into job statements. Clusters by importance vs. satisfaction gap to surface the opportunities worth pursuing β€” not just the ones people talk about loudest.

Jobs-to-be-DoneOutcome-Driven Innovation
planned
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TAM / SAM / SOM Calculator

Make market sizing defensible, not hand-wavy

Guided market sizing with explicit assumption logging at every step. Every number links to its source and rationale, so the output survives a boardroom challenge.

Top-down & bottom-up sizingFermi estimation
planned
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Competitive Landscape Mapper

Find white space, spot convergence

Plot competitors on configurable axes β€” price vs. capability, incumbent vs. disruptor, or any dimensions relevant to your market. Exportable for decks and strategy docs.

Porter's Five ForcesStrategic group mapping
planned

Pipeline & Prioritisation

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Opportunity Scorer

Kill bad ideas early, defend good ones with data

RICE / ICE scoring with weighted criteria tailored for corporate context: strategic fit, cannibalisation risk, regulatory exposure, and technical feasibility. Produces a ranked pipeline with transparent scoring.

RICEICEWeighted scoring
planned
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Horizon Portfolio Mapper

Expose over-indexing on incremental work

Visualise your innovation portfolio across McKinsey's 3 Horizons. See where investment is concentrated and whether your portfolio matches your stated ambition. Tracks allocation drift over time.

3 HorizonsPortfolio theoryAmbition matrix
planned
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Assumption Tracker & Conviction Engine

The #1 reason corporate innovation dies β€” untested assumptions

Classify assumptions on a 2Γ—2 matrix (viability impact Γ— internal/external), track conviction levels with trend indicators, log evidence, and link to experiments.

Lean Startup2Γ—2 classificationConviction tracking
Try it β†’

Assumption Classification Framework

Every venture rests on assumptions. This framework classifies them by two questions: Is this within our control? and Would being wrong kill the venture? β€” then prioritises testing accordingly.

If wrong β†’ still viable
If wrong β†’ not viable
External factor
Lower priority
Context Assumptions
External factors that won't kill you if wrong, but could change your approach.
Highest priority β€” test first
Survival Assumptions
External factors that would kill the venture. You can't control these β€” you can only detect them early.
Internal factor
Lowest priority
Operational Assumptions
Internal factors you can fix if wrong. Low risk, high control.
Higher priority
Pathway Assumptions
Internal factors that could derail viability β€” but you have agency to change course.
← Impact if proven wrong β†’

Validation & Experimentation

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Experiment Designer

Stop defaulting to "let's build an MVP"

Given a hypothesis, suggests experiment types (concierge, Wizard of Oz, smoke test, etc.) with estimated cost, time, and signal strength.

Lean StartupHypothesis-driven development
planned
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Business Model Canvas Builder

Track how the model evolves as evidence comes in

Lean Canvas and full BMC with version history. See how your model changed with each experiment cycle.

Business Model CanvasLean Canvas
planned

Financial Modelling

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Reverse P&L Builder

Start from the target and work backwards to what must be true

Define a target return, then reverse-engineer the revenue, margin, volume, and pricing assumptions required to get there.

Reverse income statementDiscovery-driven planning
planned
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Unit Economics Modeller

Force financial discipline before scale discussions

CAC, LTV, payback period, and contribution margin with sensitivity analysis.

Unit economicsSensitivity analysis
planned

Decision Support & Governance

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Stage-Gate Readiness Checker

Give innovation boards consistency instead of gut-feel

Checklist-based readiness assessment for each gate. Auto-populates evidence from the Assumption Tracker and Experiment Designer.

Stage-GateInvestment readiness levels
planned
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Innovation Accounting Dashboard

Track what actually predicts venture success

Leading indicators: experiments run, assumptions tested, pivot decisions made, conviction trends.

Innovation accountingLean analytics
planned
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Kill / Pivot / Persevere Decision Tool

Overcome sunk-cost bias

Structured decision framework with evidence weighting. Aggregates conviction levels, experiment results, and financial projections into a clear recommendation.

Decision scienceEvidence weightingPre-mortem
planned

Platform & Developer Tools

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Analyser

Deep analysis, fast

The SyntropicWorks analysis engine with 8 philosophy lenses, validation planning, and AI-powered research.

Try it β†’
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CLI Tools

Power-user access to the toolkit

Command-line interfaces for automation, CI/CD integration, and batch processing.

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