Peter Holford’s AI studio — apps, decision tools, and working notes on deciding what to build.
Two decades shipping at the front of each wave — ecommerce, mobile payments, open banking, big data — at Worldpay, Experian, HSBC and NatWest, then venture building at Prehype. Each wave changed what you could build. This one changes how you decide. This studio is where I work that out in the open: build, test, publish.
Where an idea gets assessed, tested and de-risked: assumptions named, experiments run against them, and decisions logged with the reasoning at the time. It’s how the apps on this site get built — Aida and Sorted Careers both run on it. It’s also a standalone product, available to use on your own ventures.